Social media updates are faster than we can expect, as well as the demand of social media and digital presence for all the brands, no matter what the industry is!
So while the social media trends for 2022 were all about TikTok and social commerce, as we look ahead to 2023 we can already see a shift in the things brands need to bear in mind as they flesh out their social media strategy for the new year.
Popularity Of TikTok Surges With Gen Z
Facebook is the most popular social media platform overall. But TikTok is the app of choice for younger generations. And it’s gaining popularity even faster than experts predicted.
Predictions from eMarketer show the percentage of Facebook users under 25 years old will drop to below 15% in 2023.
That’s strongly contrasted from their predictions about TikTok: 44% of that platform’s users will be under 25 by 2023.
Social Media Crisis Management Becomes A Must-Have
More than 95% of businesses expect to experience a crisis within the next two years, but fewer than 40% of United States business leaders had a “very relevant” crisis plan in place as of 2020.
Because so many consumers use social media, many of these crises will play out on social platforms.
Information spreads quickly on social media, meaning that a relatively minor issue can blow up into a crisis if brands aren’t monitoring their social channels.
Social Media Ads, Will Be Advertising At Its Best!
More than $521 billion was spent on digital ads in 2021. And experts say that number could reach $876 billion in 2026.
Social media ads are a big part of that spend.
In 2022, it’s expected that companies will spend $177 billion on social advertising in the United States, surpassing the amount of ad spend directed at television for the first time in history.
Social Media Emerges As A Shopping Platform
As shopping became more virtual during the pandemic, social media platforms became an increasingly popular shopping outlet.
In fact, the number of social commerce buyers in the US has increased by 25.2%, reaching over 80 million.
And that number of forecast to exceed over 100 million by 2023.
Proliferation Of Short-Form Video Content
In many cases, video posts perform better than static photo posts on social media.
In some cases, Instagram videos received twice as much engagement as photo posts.
According to one study, as much as 82% of online content will consist of videos this year.
TikTok is a social media platform that is dedicated to short-form videos.
In the first three months of 2020, TikTok was downloaded 315 million times around the world, setting a record for quarterly downloads by any app.
User-Generated Content
Businesses are increasingly incorporating user-generated content (UGC) into their social media marketing strategies.
Conclusion
As a result, companies are expected to look for more ways to tailor their social media strategy around changes that these platforms roll out.
